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LATYCO · Global Gateway
Vietnamese heritage, thoughtfully carried forward.
Some things could only come from one place. LATYCO carries products rooted in Vietnam’s land, craft and culture of gathering. Each product steps into the world with its origin intact. As Vietnamese people offer a guest a cup with both hands, LATYCO sends each product forward with sincere regard and a warm welcome.
A Vietnamese house, building for the worldOrigin · Craft · TradeUnited States · France · Germany · Netherlands
Why LATYCO exists
What Vietnam has shaped, LATYCO brings forward
We begin with what is real: a place, a season, a practice and a way of welcoming others. Around that truth, LATYCO builds products and brands that can cross borders without losing their origin.
Build the proposition
From the authentic value of a Vietnamese product, LATYCO builds a clear positioning and a convincing brand story. Origin, flavour, packaging and target customer come together into one consistent commercial proposition that helps partners assess the market opportunity accurately.
Keep the origin at the centre
Place, people and practice remain present in every message, so partners can understand the product and represent it with integrity.
Trade coordination
We coordinate buyer conversations, available product information and the next decisions required for a responsible route to market.
Our first brand
Mơ - a Vietnamese dream, poured
In Vietnamese, mơ names both the golden apricot of the highlands and the act of dreaming. Made with Mơ Má Đào from Mộc Châu and patiently macerated with Vietnamese rice wine, Mơ brings that double meaning to the glass - gently sweet, naturally bright and warmly lingering. It is made for moments when family gathers, conversation deepens and guests become kindred company.
500 mLFormat
14-15%ABV
Mơ Má ĐàoMộc Châu
Rice-wineMaceration base
I
Born in Mộc Châu
Across Mộc Châu’s highland seasons, Mơ Má Đào develops the natural brightness that gives the wine its sense of place.
II
One word, two meanings
Mơ is both fruit and dream - a Vietnamese word where land, language and memory meet.
III
Time brings the flavours into balance
The fruit rests with Vietnamese rice wine until gentle sweetness, natural acidity and warmth come into balance.
IV
A cup offered with both hands
At a Vietnamese table, a cup offered with both hands is a gesture of respect - an invitation to gather, speak freely and become closer.
The aspiration
A Vietnamese welcome, poured for the world.
Mơ was created from a wish to preserve the flavour of highland apricots and the gracious Vietnamese custom of inviting one another to share a cup. Each cup of Mơ recalls the warmth of a family meal, the ease of conversation among kindred spirits and the hospitality of a Vietnamese welcome. Offered with both hands, the cup is not merely an invitation to drink, but an expression of respect for the person receiving it. Through Mơ, LATYCO sends friends around the world a greeting from Vietnam - sincere, warm and made to be shared.
- LATYCO · Global Gateway
For trade partners
A distinctive product. A clear basis for trade discussions.
Qualified buyers receive a clear view of the product, the brand and the work still required for their market. As production and compliance milestones are completed, the relevant information will be shared transparently.
Information for evaluation
Current product details, packaging information and available materials, clearly presented for buyer review.
A developing supply plan
Seasonality and production are considered early, so discussions can be grounded in realistic volumes and timing.
A story with selling power
A Vietnamese story of family, hospitality and a cup shared among kindred spirits - meaningful on the shelf, on the menu and at the table.
Priority markets
United States · France · Germany · Netherlands
And every country across Europe
United States
Discovery & the modern bar
Specialty retail, Asian grocery and the modern bar.
France
Terroir & savoir-faire
Cavistes, épiceries fines and considered hospitality.
Germany
Heritage & specialist retail
For importers, specialist retailers and hospitality partners seeking culturally distinctive products. Product, label and market-entry requirements will be reviewed with German partners and advisers.
Netherlands
Craft & authenticity
A discovery-led on-trade with strong connections across Europe.
Insights from Vietnam